Epley is a marketing research and consulting firm. Founded 25 years ago, we are located in the country’s heartland near Iowa City, Iowa. We conduct studies for clients nationally, many with Fortune 500 designation.
“I think of Epley when there is a need for an in-depth understanding that require a level of expertise. Epley has great skill at being able to dig deep—uncovering what customers’ motivations are, what the psychological drivers are, what’s behind the common answers that you might hear from people, and what really are the drivers and needs that help you understand what is going on in your relationships with customers.” - Lori R (Medical Devices Manufacturing Company)
Over the years we have become known for our highly personalized approach to research and for helping our clients see their customers “up close and personal.” Our clients see us as unique with respect to 1) our passion for discovery, 2) our methods for uncovering hidden truths, and 3) our process for involving clients in our research. We are riveted on the search for depth—for knowing what it actually means when someone says they purchased for a “better price” or left because of “poor service.”
Epley when the questions are complex and they need someone skilled at “digging,” “probing beneath the surface,” “unpeeling the layers of the onion,” and “getting the whys beneath the whats.” Often, our clients do not know what they should be asking—perhaps their greatest need is simply to listen.
“We have a fantastic working relationship with Epley. Everybody that I ever talked to was very responsive, responsible, and accommodating. The pleasantness can’t be underrated. Coming from a company that puts a real high value on responding to customers, I saw that with Epley. If we ran into an issue with data or that sort of thing, Epley was always willing to give an option or alternative. This type of research was new for us, so having the expertise of Epley was really helpful.” –Cindy S (Healthcare Company)
The number one word our clients use to describe our work is “truthful.” This is because the insights our clients gain are coming straight from the customer, neither inviting nor requiring interpretation. At the conclusion of an engagement, our clients know what to do because the people they are learning from have made clear the path forward.
The simple answer is “any way you need.” You can purchase a single interview, a small set of interviews, or a project consisting of many interviews. You can purchase the data from our interviews, our interpretation of that data, a formal report, or all three. You can make a one-time purchase or purchase an ongoing series of interviews done over the course of weeks, months, years, or the lifetime of a customer. Some things will not vary. You will know what the work will cost in advance of undertaking the project and how long the engagement will likely take. You can also be confident that the steps in the process will lead to a clear and certain outcome.
