What Our Clients Are Saying…
“Epley is perfect for when I have something that is difficult to understand from a human behavior standpoint, when I need to really get deep into what people are thinking and why they’re doing it.” –John D (Healthcare Company)
“Epley’s methodology impresses me. The notion of peeling back and understanding all aspects of the relationship of a customer is interesting. With Epley’s research, you can determine whether you have a satisfied or dissatisfied customer and explore the underlying causes of that relationship, as well as any root causes of defection.” –James R (Construction/Building Supplies Company)
“Epley’s strength is their qualitative understanding at the detail level of what’s really driving the issues. That helps us understand what our strengths and weaknesses really are—beyond just ‘You got a rating of 6 or 7,’ which doesn’t tell you anything. Through the Probe methodology, Epley helps us understand what the customer really thinks or feels when something is bothering them.” –Bill E (Telecom Company)
“One of Epley’s strongest suits is the fact that their Epley Probe® Methodology really helps clients identify the crux of the problem. It’s not just like ‘Yes,’ ‘No,’ or ‘Give me a rating on a seven point scale.’ The Epley Probe® gives them a special capability to probe on questions, and yet at the end, still tabulate all the results. You don’t really have that strong sense of engagement with a focus group. Epley gets to the problem directly.” –Milan D (Banking Company)
“Reading Epley’s individual profiles really makes me feel like I was right on the phone with you—that I was hearing what they were saying and feeling the emotions of their words.” –Bridget A (Healthcare Company)
“Epley’s reports are excellent. We got good results—insightful information. You can look at the data and really understand what it is saying. Epley was really high quality in terms of getting to the core of the business issue versus just describing what is going on. The mix of profiles and summaries are excellent. You have the best of both worlds—qualitative quotes in the profiles and the summary bullets that pull it all together.” –Karen M (Healthcare Company)
“The Epley tool, itself, is very unique. It’s much more thorough than just getting survey results. Being able to read through profiles—with all those quotes—gave a dimension that I had never been able to see with just surveys. Being able to hear the actual voice of the customer and what their opinion was great. We were trying to measure a vague, abstract feeling of what our customers thought about us, which is something we couldn’t do in a survey or focus group, so Epley’s tool helped us see through all that.” –Cindy S (Healthcare Company)
“Epley is skilled at probing and understanding underlying connections. It isn’t a cookie-cutter approach. That is a very valuable and unique aspect of what Epley has to offer. The quality and flexibility of the interviews—and the interviewers, themselves—is a plus for Epley. It’s not like a call center and having someone talk from a script. This is over- the-phone research that helps understand the fundamental root behind customer expectations and behavior.” –James R (Construction/Building Supplies Company)
“One thing that’s different from working with other research firms is all the different conference calls that occur at different points in the project. I really appreciate those. We had a meeting early on to define the purpose and make sure the objectives of the study were clear. Then we had a meeting to go over the pilot profiles and a couple weeks after that, we had a midpoint meeting. I don’t get that from other research suppliers. I appreciate the fact that we are able to work out, after only reading a few profiles, what we will be learning from the information and how it’s going to be reported to us. That and the unique profiles we get for each respondent are things we don’t get from any other supplier. So, I guess if I had to summarize the Epley experience in one word, it’d be ‘thoroughness.’” –Pam P (Media/Advertising Company)
“I liken Epley to a scouting party. You send them out to find out what is going on in advance of any direction you or your company may be thinking about taking.” –Brent M (Medical Devices Manufacturing Company)
“Sometimes Epley’s reports give us reason to rethink some of what we’ve already been discussing, and other times it helps just to confirm that we are on track, internally. Either way, it’s very helpful.” –Andrew C (Healthcare Company)
“We’ve used Epley’s research for informing planning team meetings, as a presentation to our board of directors, and as a presentation to our direct officers.” –Cindy S (Healthcare Company)
